McDonald’s is a company that serves fast food, such as burgers, fries, and shakes. They have been around since 1955 as McDonald’s System Inc., and then turned into the McDonald’s Corporation. They also have a website that allows you to look at their menu and you can download their app and order your food, pay, then pick it up.
Personal data collected
McDonald’s collects your personal information when you register online, login to WiFi, enter a competition, or by contacting them. This information includes your name, postal address, email address, mobile number, birthday, other contact information that you provide, information about products you buy and their prices, payment information, billing address, username, password, any profile information you add (such as products and services you like, or times you like to visit them), and any other personal information you decide to share with them.
They also collect information automatically, such as IP address, operating system, browser type, type of mobile device and its settings, UDID or MEID for your mobile device, device and component serial numbers, advertising identifiers, referring website or application, online activity on other websites, applications or social media, communications to them or on social media, pages you visit in their website or mobile app, and other activity on how you use their online services.
Their online services and in restaurant technology collects your location, including your GPS, WiFi, Bluetooth, or cell tower proximity. If you disable this option on your mobile phone, their services in store and online might not work properly. They also collect publicly available information, such as your social media content.
Personal data usage
McDonald’s uses data to:
- Carry out your requests, fill your orders, and process payments.
- Communicate with you about your orders, purchases, or accounts with them.
- Respond to your questions, requests, and comments.
- Provide online services to you, via computer or mobile.
- Provide customer service and respond to concerns about their services.
- Improve their services.
- Send you marketing correspondences.
- Comply with legal requirements.
- Protect and prevent fraud and scams.
- Send you emails or texts about their services and products.
- Provide location services.
- Provide online services to children (with parental consent).
- Provide online services to you.
Cookies and similar tech
McDonald’s offers games and coloring books on their website for children, but you do not need to sign up to use them. If they need to collect any information from children, they will not keep the information once they are done with it. This includes their email address, if the child has won or lost a contest, competition, prize draw, or sweepstake and to send them a screen saver or answer any other requests the child has.
Data shared with McDonald’s
How to protect your privacy
You can protect your privacy with McDonald’s by:
- Opting out of marketing communications by following the instructions in the communications they send you.
- Opting out of targeted advertising on AboutAds or Network Advertising.
- Disabling cookies in your browser.
- Deleting your account by emailing them and including your account email address that you want deleted. You can also go into the app, go to “Contact Us” in the menu, tap on “Topic”, and select “Mobile App Feedback”, then complete the form and include the email address connected to the account you want deleted.
How to contact McDonald’s about your privacy
You can contact them via email or postal mail at:
Attention: Global Data Protection Office
Privacy at McDonald’s, Dept. 282
110 North Carpenter Street
Chicago, IL 60607-2101